About

About David Shane PR

David Shane PR is a public relations professional and strategist based in Los Angeles, California. With a career spanning decades, David has worked with some of the most prominent global media and entertainment companies. He is known for his expertise in issues management, corporate positioning, and strategic communications.

Childhood and Learning Journey

Shane was born in Philadelphia, Pennsylvania. He grew up in a family that valued education and hard work. David attended the University of Pennsylvania and earned a Bachelor of Arts in Communications. His time at the university allowed him to develop a foundation in communication theories and practices, which would later prove essential in his professional career.

Kicking Off the Career Journey

David began his career in the early 1990s as a researcher in the Political Unit at CBS News in Washington, D.C. After his time at CBS, David worked as an Assignment Editor and Field Producer for CBS in Philadelphia, where he further developed his skills.

Comcast: A Stepping Stone

In 1999, David Shane PR joined Comcast in Philadelphia, Pennsylvania, and quickly rose through the ranks. He initially served as Director of Communications and established a regional corporate communications model that was later replicated across the company. His success in this role led to his promotion to Vice President of Communications and Original Programming in 2001. David was the primary spokesperson for Comcast’s largest operating division, with $8 billion in annual revenue and 18,000 employees.

Role at ICM Partners

David’s success at Comcast led him to new opportunities in the corporate world. In 2005, he joined ICM Partners, one of the world’s leading talent and literary agencies, as Senior Vice president of Corporate Communications. In this role, he was in charge of global media relations, government affairs, events, and advertising. His role also involved supporting the agency’s philanthropic efforts and working directly with the office of the Chairman and CEO.

Transition to Hewlett-Packard

In 2008, David transitioned to the technology sector by joining Hewlett-Packard (HP), one of the world’s largest technology companies at the time. At HP, David took on the role of Vice President of Global Corporate External Communications. His responsibilities included managing corporate external communications, M&A communications, digital strategy, and government affairs communications. David’s work at HP was marked by his management of communications for nearly $20 billion in mergers and acquisitions, along with the corresponding regulatory issues.

Leadership at Relativity Media

In 2012, David Shane PR joined Relativity Media as Executive Vice president and Chief Communications Officer. At Relativity, he oversaw corporate communications across all divisions, including theatrical, television, sports, music, and branded entertainment. His role also involved managing corporate responsibility and events. Relativity was the world’s largest independent film and television studio.

Founding Resolution Communications

After his successful tenure at Relativity Media, David founded his advisory firm, Resolution Communications, in 2017. As President and CEO, David has continued to work with leading media and entertainment companies to solve complex communication challenges. Resolution specializes in corporate positioning and issues management, and David has decades of experience in these areas. His firm helps companies navigate the complexities of public relations in today’s media industry, offering strategic advice and solutions tailored to each client’s needs.

Teaching and Lecturing

In addition to David Shane PR being a PR strategist, he is also a guest lecturer on communications at New York University. He shares his knowledge with students and helps prepare the next generation of communicators for media and public relations careers.

Achievements and Awards

Shane’s PR career is marked by several achievements, like winning an Emmy award for original programming at Comcast. He has also been recognized for his corporate communications work and ability to handle high-stakes public relations challenges in different industries.

Personal Life and Interests

David Shane PR is not only a professional but also a person with varied interests. He is an avid tennis player, finding the sport to be both a physical challenge and a mental escape from the demands of his career. He is also involved in the media and entertainment industry beyond his professional work. He enjoys staying updated on the latest trends and developments in the industry, which helps him remain relevant and informed in his advisory role. David also enjoys spending time with his friends and family. He is an active member of the public relations community and continues to contribute to the industry through his work and mentorship.